The South Baltic States Cruise Management Seminar (SBS-CMS) Programme is an integral part of the 3rd Work Package of the JOHANNA project. This part comprises an analysis of the available courses and training programmes related to the passenger transport market, in addition to polls concerning the needs and expectations of future cruise ship managers. A training programme has been developed on the basis of the information collected, encompassing the fundamental topics and issues critical for the attainment of goals expected of cruise ship managers. Due to differences in student knowledge in regard to how the sector functions, which is primarily a result of their education, it was assumed that participation in the training programme should enable students from various fields to systematise and expand their knowledge of the key aspects of the industry, while also offering them an opportunity to acquire additional skills which are indispensable for managers.