The main aim of the EU Project JOHANNA is to increase skilled labour force in the South Baltic Sea and by doing so, ensuring a sustainable small cruise ship development in the area.The project is develo- ped as it has been observed that a lack of qualified staff in the area becomes a risk factor for a long-term successful sustainable and economic development within the small cruises businesses.
Within JOHANNA a professional guide training as well as a cruise management university course will be developed. The latter covers topics such as city and port development, marketing, tourism, cruise business.The graduates will be qualified as cruise managers and be able to develop cruise business in South Baltic destinations. “I have great expectations regarding this project. JOHANNA can bring our tour guide training to a very modern level. It brings together practical experience from different desti- nations and academic expertise.That will take us far forward. Local history and international trends in storytelling offer our tour guides an excellent training.” said Sibylle Donath,Wismar’s tourism manager. Both modules will strengthen the tourist sector, create job opportunities and contribute to sustainabi- lity by making available a better skilled workforce.
JOHANNA started in August 2019 and will last 3 years. Involved are City of Rostock (Lead), City of Wismar, Karlskrona Municipality, Mukran Port, Gdynia Maritime University, Media Dizajn, Strategic Self-Management Institute and University of Applied Sciences Stralsund.
The Baltic University Program (BUP) is one of seven associated organisations participating.The existing BUP network will be used to support, promote and disseminate training (for guides) and education programs (study programme).
The project is part- financed by the European Union/Interreg South Baltic Programme 2014-2020. For more information please see here: https://southbaltic.eu/-/johanna.